How to Start an Art Collection on a Budget

6. Buy for the right reasons

“The South African art world has grown exponentially and is now part of the international art conversation. So, it’s a great time to enter this market and acquire works of art true to this time in the country and Africa,” Sandri says.

But, most experts agree that profit should not be the reason to start an art collection. “The art world is very fluid. Do not start a collection for investment and profit purposes only. If you do, you are bound to be disappointed. If you have a true passion for art, its value (or increase thereof) is merely a by-product,” Sandri continues.

“Do not start a collection for investment only. If you have a true passion for art, its value (or increase thereof) is merely a by-product”

Dr Taylor comments that investing in art is good for diversification, particularly in South Africa. “Most art investments won’t see the extraordinary returns witnessed at Strauss & Co or Christie’s – but it preserves your capital in diversified form. It allows you to invest with a purpose as it can have a positive social and developmental impact for local artists and the arts more broadly.

Read more: How good is art as an investment?

On the downside, art is sometimes difficult to value and, like other asset classes, its performance over time can be unpredictable. Do your homework and take your time to decide.” She adds that if you buy something you love, its investment aspect can operate in parallel.  

There’s no true right or wrong way to grow your art collection. Turpin concludes, “Do your research and analysis, but buy what you love.” If you invest in artworks that you love, you will enjoy it for a long time and, for you, it will be priceless.