Neon Genesis Evangelion’s Official Store Reveals New Swimsuit Character Artwork

As part of a special summer event, the main characters from Neon Genesis Evangelion are featured on select merchandise in some fittingly beach-ready outfits. The event began on June 20, 2024, and will last until Aug. 4.

More details and a preview of the items available can be seen online in a press release from PR Times. The event, officially called “EVA STORE SUMMER FES2024,” is taking place between two different stores related to AmiAmi; one located in Akihabara, known as a haven for hardcore anime and manga fans, and another in Ikebukuro, a notable entertainment district. However, only the Akihabara store will have the event merchandise available. According to the article, buyers who spend over 2,000 yen (equivalent to US$12.70) will receive one of two special badges to commemorate the event. Along with the limited-time items the event was made for, other Evangelion-related products are available for sale and eligible to earn the badges.

Asuka from Evangelion: 2.0 You Can (Not) Advance and her model kit figure

An Original PVC Figure for Evangelion’s Asuka Returns in New Plastic Model Form

The pilot of Eva Unit-02 — and arguably Evangelion’s best girl — returns in model kit form for those who missed out on the original PVC figure run.

Brand-New Evangelion Merchandise Celebrates Summer With New Beachwear Artwork

The merchandise centers on the five pilots of the EVAs in their Rebuild of Evangelion incarnations, with each character getting select items. These include t-shirts, acrylic stands, bath towels, character badges and bottles. All products feature the pilots in new designs, adorning fashion-casual swimwear accented by tropical graphic designs. The items vary in price, with the square bottles being the least expensive (1,760 yen, or around US$11.17) and the bath towels being the priciest (4,950 yen, or roughly US$31.43).

Evangelion Continues to Appeal to Fans With New Releases Even After 30 Years

Although the Rebuild series of films concluded in 2021, the Neon Genesis Evangelion franchise has still proven to be an extremely popular franchise. Even with no new media ventures on the horizon, the series maintains its relevancy as one of the most influential and iconic anime series since its original broadcast in the ’90s. Consistently producing new merchandise to appease longtime fans, these limited-time items feel consistent with the films’ more uplifting ending. While the series has turned out tons of items over the years, ranging from endearing to brooding, the event products have a uniquely relaxed feel to them, making them sure to stand out in any superfan’s collection.

Neon Genesis Evangelion's Rei Ayanami and her new life-size figure

Neon Genesis Evangelion Brings Back Its Life-Size Rei Ayanami Figure

Eva-mania is set to hit once more as The Evangelion Expo brings the First Child, the ever-popular Rei Ayanami, out of the archives.

Meanwhile, the Evangelion Expo is scheduled to occur later this year in Tokyo, having traveled across Japan ever since its inception two years ago. As an exhibition, the expo aims to showcase the appeal of NGE through grand displays of its various collaborations and expansions of the series as a brand. The expo is set to start on Sept. 13, making the currently-running summer festival event a nice summer treat for fans until then.

Rebuild of Evangelion

Fifteen years after the devastating Second Impact, Shinji Ikari, a withdrawn teenager, is summoned to Tokyo-3 by his estranged father, Gendo. Gendo leads Nerv, a special military organization fighting giant monstrous beings called Angels. He expects Shinji to pilot the colossal bio-machine Evangelion Unit-01, humanity’s last hope against these threats. Shinji is reluctant but ultimately agrees, facing immense pressure and emotional turmoil as he pilots the Eva alongside fellow pilots Rei Ayanami and Asuka Langley Soryu. As Angels attack with increasing intensity, Shinji grapples with his own identity, the weight of expectation, and the true motives behind Nerv’s actions.

Director: Masayuki Suo , Kazuya Tsurumaki , Hideaki Anno
Release Date: November 1, 2007
Studio: Studio Khara
Cast: Megumi Ogata , Megumi Hayashibara , Kotono Mitsuishi , Maaya Sakamoto , Yôji Matsuda
Writers: Hideaki Anno
Runtime: 101 minutes