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One in four UK adults claim to have not noticed their bills increasing due to paying them on autopilot, and giffgaff wants to open peoples’ eyes to the money they could be saving with large-scale illusion artwork.
According to a new study from the mobile network backed by leading neuroscientist Professor Hana Burianova, 74% of UK adults experience inattentional blindness, a phenomenon that causes people to miss things that are right before them.
To emphasize just how many people are missing out on what’s before them, giffgaff unveiled the world’s largest magic eye in London. Up close, the colorful work of art looks like a mishmash of color and text but it contains a hidden message that asks: “Seeing things more clearly?” With this illusion, the brand aims to bring attention to competitively priced phone and monthly airtime deals that the public may be passing by.
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June 12, 2024
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