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Stars like Jay-Z, Run DMC, and The Notorious B.I.G. don’t just appear overnight. It takes a village, and a very talented village at that, to create personas of such magnitude. Many of these backstage figures have been there from the beginning, helping to craft aura, style—that special something—that propels someone from person icon. Artist Cey Adams is situated squarely at the center of those three hip-hop legends, among many others. Beastie Boys, LL Cool J, Public Enemy, and Maroon 5 are a few more of the big names Adams has had a hand in molding during his four-decade career, in which he served as the founding Creative Director for Def Jam Recordings, giving visual life to the hip-hop movement through visual identities, album covers, logos, and advertising campaigns.
To honor Adams’s legacy and impact and to chart his journey to stardom, Miami’s Mad Arts is currently hosting a retrospective of his work entitled “CEY ADAMS, DEPARTURE: 40 Years of Art and Design.” The show contains over 60 of Adams’s designs in various media, including photography archives, mixed media collage, paintings, textile, fashion, street art, contemporary fine art, and more. The exhibition serves as a visual timeline of Adams’s artistic evolution, beginning in the 1970s when he started out painting graffiti on the streets and trains of New York City. The show is on view through May 26th, with Adams himself on-site this Friday, April 19th.
While in Miami, Adams will also make an appearance at The Museum of Graffiti for the launch of their latest exhibition, “Sneaker Stories,” which delves into the historical ties and cultural relationship between graffiti and sneakers.
I recently had the honor of speaking with Adams myself about DEPARTURE, and the secret to his success. Our conversation is below (edited for length and clarity).
Whoever said you can get more flies with honey than with vinegar knew what they were talking about.
Cey Adams
How does one go about curating a retrospective of this magnitude? Forty years is a long time!
I sat down with the curator, Liza Quiñonez, and we talked about my journey and what it meant to me. I said I wanted this exhibition to be a vehicle to tell the story of a young teenager who started out writing graffiti. Along the way, I’ve had an opportunity to make art and meet some extraordinary people. I wanted to showcase everything I have in my archive and, if we’re lucky enough, to also find a lot of the original art from back in the day that I made when I was a kid. That was how we thought about it.
I still have relationships with many people from 40 years ago, and I got on the phone and asked people to loan me pieces. Folks were kind enough to loan us certain pieces—some things I had in my personal collection. I also have boxes and boxes of photos from back in the day, so we just laid everything out, and we figured out how we could make something that really makes people feel like they’re on this journey with me.
How did it feel to excavate so much of your past like that?
It was really emotional because I don’t get to look at these things all the time; I’m focusing on what I’m doing today. But looking back has been absolutely wonderful because only a small handful of my peers are lucky enough to have a career. I could count on one hand the number of people I knew from back then who are still working at a high level to this day.
A lot of the journey is about trying to figure out how to make it because none of this stuff was promised to us. That’s what I realized when I looked at the work—and I’m still working!
What do you think propelled you to this incredible career and a level of success that so many other artists will never reach?
It’s a combination of talent, passion, and perseverance. And being a nice person; if you’re kind to people, people want to be around you. If you rub people the wrong way, they don’t want to be around you. That’s a lot of what it is! I know because I have friends who could not crack the code, and they haven’t been able to carve out a career for themselves.
I learned that, by being who I am, people who love your work and love being around you will call you. The same thing happens with people who support your work. Everybody who buys my paintings and supports my mural work are the people I enjoy being around, and the feeling is mutual. That’s not lost on me.
Everything is about the journey and if you’re not enjoying the journey, what’s the point of it all?
It sounds simple, but being genuinely likable can get you far in life! We lose sight of that sometimes.
Whoever said you can get more flies with honey than vinegar knew what they were talking about. I learned that as a teenager, and you can see it in all the old photographs in the show. I’m always happy to be around people who treat me well. Everything is about the journey and if you’re not enjoying the journey, what’s the point of it all?
As humans, we get caught up in the mythical concept of a destination and “making it” or achievement, but that’s missing the point.
You hear people say it all the time, but you don’t understand it. But that’s one of the things that I was lucky enough to learn right from the start— the journey is its own reward. It might sound strange when you’re trying to get somewhere, and you think there’s some better thing, but you must remind yourself to be in the moment and to enjoy it because that’s what it’s about.
That is the essence of what being an artist is all about—getting to make what you want to make on your own terms. You have to take stock of that every day because that’s as good as it gets! You have to enjoy the moment.
What has been the biggest surprise of your career?
I didn’t imagine having friends I would know for 40 years; that’s certainly a surprise. And to have good friends is an even better surprise: people that show up. When I turned 50, I had a surprise birthday party, and the room was packed with all these people who flew into New York to celebrate me. I never imagined any of that! It certainly didn’t happen in my 20s; I don’t even know if it happened in my 30s. But by the time I reached my 40s, people started to show up in major ways. It’s been that way ever since, but I’m beyond appreciative because I’ve had these milestone moments.
It’s a beautiful thing to have people who care about you, support you, and show up for you.
I’m not coming in after they’re superstars. I’m there to help shape what is going to be the thing that everybody’s familiar with.
Looking back on your career for the exhibition, is there a time period, moment, or project that you’re proudest of?
The thing that I’m most proud of is that I got an opportunity to do this kind of work. I got to be the guy that worked with Jay-Z. I got to be the guy that worked with Dave Chappelle. I got to be the guy that worked with LL Cool J, Beastie Boys, Public Enemy, Run-D.M.C.—I’m talking about from ground zero. I’m not coming in after they’re superstars. I was there to help shape the thing that everybody’s familiar with.
Usher was the Super Bowl halftime show this year—do you know how big you have to be to be the Super Bowl halftime act? And I worked on his first record! Like, wow! I’ve been very fortunate to have had the opportunity to work with so many amazing, talented people before anybody else.
Have you maintained relationships with any of those stars you helped create?
Sure! I was in LA a couple of months ago at a dinner with Jay-Z, Jermaine Dupri, and Diddy— everybody was there. We’re all sitting down and enjoying each other’s company, and it felt like, you know, that thing where you’re at a reunion, and everybody showed up. Nobody’s got security, hangers-on, handlers, and all of it. It was just us—just like it was back then. And we had the best time that night. I never wanted it to end because it was so wonderful.
I’m one of the lucky ones that gets to be treated the exact same way as back when we first started.
People hadn’t changed. There’s a perception that people are this way or that way, or they don’t want to be bothered. I realized that I’m one of the lucky ones who gets to be treated the same way as back when we first started, and that’s exactly what you want. You could have this dream that maybe one day I’ll run into so-and-so, and they’ll be really kind to me, but most people don’t get to experience that. I got to experience that. It felt as good as it did in the beginning, only better, because now we’re dressed up! Everybody’s happy! Everybody’s needs are all met, and they’re as friendly as can be! That is not a small thing.
Way back when, did you ever get an inkling that any of those guys would get as big as they did?
No! You can’t predict anybody would get as big as these folks have gotten. You just can’t! Also, I didn’t have that kind of vision because I hadn’t been there. The idea that I started as a graffiti artist, and by 2016, I was on the National Mall making a giant piece of my original artwork in front of President Obama in a ribbon-cutting ceremony! That’s the definition of a dream come true. And I get to have my name alongside all these great people who have come up in hip-hop; it’s just the best! It’s the absolute best.
A lot of my career has been about being first, and that’s what’s so amazing to me. It’s that I got an opportunity to be one of the first, and it’s come around again and again and again. It’s not lost on me because there’s no blueprint.
Is your career now a blueprint for the next generation?
I doubt it because so many things had to be aligned for it to happen. Also, you can’t put the genie back in the bottle. This was the very beginning when hip-hop was not in its infancy, but right after that. I got to benefit from all the hard work that some of the early pioneers from the 70s put in, but because I was an artist, and nobody had seen anything like that. I was really fortunate to be in the right place at the right time, and that’s also the benefit of growing up in New York City.
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