Fine Art

Ad veteran Arun Kale’s painting exhibition in Mumbai, Marketing & Advertising News, ET BrandEquity

May 23, 2024 2 Mins Read


Kale who’s the man behind effective advertising campaigns from Garden to Raymond, the complete man unleashed the artist within during the Covid-19 pandemic. Covid gave expression to the fine art within him and he has an amazing collection of 500 paintings.

  • Updated On May 23, 2024 at 08:19 AM IST

Arun Kale

Arun Kale is well known as an advertising creative veteran.

His professional career with MCM, Rediffusion and then Nexus was studded with over 150 awards for his creative work.

People will remember his iconic work for Garden, Raymond (the complete man) and a slew of memorable and effective advertising campaigns.

Covid gave expression to the fine art within him and he has an amazing collection of 500 paintings.

These art forms will be displayed together in an .exhibition at the Jehangir Art Gallery in Mumbai from May 28 to June 3rd.

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The backlash against Apple’s recent ‘Crush’ ad underscores how brands need to be mindful of consumer sentiment. The ad, featuring a hydraulic press crushing symbols of creativity — pianos, guitars, cameras — received widespread backlash. So much so that Apple’s VP of marketing, Tor Myhren, even admitted fault, saying: “We missed the mark.” In an era of heightened sensitivity where brands are more closely watched than ever, Glynda Alves delves into the impact of a creative misstep.

  • Published On May 23, 2024 at 08:19 AM IST

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