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Music Business Worldwide has once again partnered with Vevo to showcase the potential big stars of 2025 as seen on its annual DSCVR Artists To Watch list.
The firm announced this year’s line-up last week. All the artists will be featured on MBW over the next few weeks, with messages from the artists and their champions at Vevo, as well exclusive video content, starting with…
Sienna Spiro
Devon Sheridan, Senior Manager, Editorial: Sienna Spiro represents the next generation in London’s storied lineage of soul singers. Like her heroes Amy Winehouse and Adele, the 20-year-old wields a powerhouse voice that stops listeners in their tracks (just listen to the unguarded emotion of Maybe) and carries herself with a poise and wit that set her apart from the crowd.
This year saw Sienna hit the road for the first time, headlining her own UK tour and joining Teddy Swims and Sam Smith as a support act in the US. As she gears up for her debut album, all signs point to 2026 as the year Sienna Spiro becomes a household name.
Sienna Spiro: “Filming with Vevo in Brooklyn was a special experience. The team was amazing; everyone brought so much care and intention to what we were making. Watching Die On This Hill and Sooner or Later come to life in that studio space, I felt so grateful & inspired.
I am so honoured to be chosen as one of their artists to watch. Can’t wait for everyone to see what we’ve made. I hope you love these songs as much as I do.”
Alessi Rose
David McTiernan, Head of Global Artist & Label Relations: “Alessi Rose possesses a rare combination of talents — razor-sharp wit, killer songwriting instincts, effortless confidence, and a voice that feels like it was made for your ears. So far, I don’t think she’s released a single song that hasn’t gotten stuck in my head.
“There’s an alchemy at work: the confessional honesty of Gracie Abrams, the lyrical cleverness of Julia Michaels, the edge of Olivia Rodrigo, and the star power of Sabrina Carpenter, all fused into something totally her own. She’s only just begun reaching fans worldwide through tours with Dua Lipa and Tate McRae, and I can’t wait for everyone to see what’s ahead in 2026 — Alessi Rose is destined for pop superstardom.”
Alessi Rose: “I was so, so excited to be included in this year’s Vevo Artists to Watch class as I’ve watched so many of my favourite artists do live sessions with Vevo, and I’ve dedicated significant amounts of time to fantasising what it would be like to do it myself. I had such a wonderful time on set and am obsessed with how the videos turned out.”
aron!
Messie Bangura, Associate Manager, Artist & Label Relations: “The first time I heard table for two, I was instantly captivated by aron’s storytelling and his distinct voice. There’s a rare sincerity in the way he crafts a song; his melodies linger, his lyrics resonate, and his tone pulls you straight into the world he’s painting.
What I love most is how his music reintroduces the charm of classic jazz and bossa nova to a new generation, blending those timeless sounds effortlessly with the familiarity of modern pop. His musicality rivals that of the greats, artists who understood that the smallest details can carry the biggest emotions, and in aron’s work, you can hear every nuanced layer that makes his songs feel truly timeless.
aron’s music feels like it was made for the real yearners of our time, the ones who still believe in the beauty of longing. He’s inspiring a new wave of listeners who crave the depth and romance of classic love songs, and I can’t wait to see what the next chapter of his musical journey brings in 2026.”
aron!: “Gosh these videos were so fun to make. Vevo DSCVR Artists To Watch is a huge thing so I really felt like I had to go all out with the arrangements on these videos. I got an 8-piece band, wrote the arrangements and had one rehearsal before the shoot – I’m so excited by how everything turned out.
“I consider myself as somewhat of an underdog in the pop world (given that I like jazz chords, bossa nova, clarinets and nylon string guitars) so it’s a big honor to be one of Vevo’s Artists To Watch. I’ll try to be watch-worthy this coming year.”
BAY SWAG
Mika Sunga, Director of Programming: “We’re excited to welcome Queens-born drill rapper Bay Swag to our DSCVR ATW 2026 class. He’s helping define the Sexy Drill movement, which blends the hard-hitting beats of drill with the smooth, soulful feel of R&B.
“His debut album really stood out to me because it’s raw, introspective, and gives a real glimpse into his world. You can tell he’s got that star quality and drive to take things to the next level. “
Bay Swag: “Being named one of Vevo’s Artists to Watch 2026 means everything to me. It’s more than recognition — it’s reassurance that all the long nights and sacrifices are paying off. I don’t take this moment for granted; it just fuels me to go even harder and keep proving why I’m here.”
Music Business Worldwide
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