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SoundCloud is taking the next step in its mission to connect artists and fans by launching the SoundCloud Store.
SoundCloud have a new shop for artists to earn more from their music and fans to represent their favourite artists. Recognising that streaming alone is often not enough to sustain artists or fully engage fans, the platform has introduced a new way for creators to monetise their music and for fans to show their support.
The SoundCloud Store offers a platform for select Next Pro artists to design and sell exclusive merchandise directly to their fans. With a focus on minimal efforts for artists, the store empowers creators to concentrate on their music while generating additional revenue.
The merchandise, ranging from t-shirts and hoodies to limited-edition accessories, reflects the unique bond between artists and their listeners. By purchasing merchandise, fans can not only showcase their love for their favourite artists but also contribute directly to their success.
In addition to artist-specific merchandise, the SoundCloud Store features the Essentials Collection. This line of SoundCloud-branded apparel and accessories allows fans to show their support for the platform itself.
A key benefit for artists is that all merchandise is produced and sold through SoundCloud eliminating the need for upfront costs and hassle. Furthermore, 100% of the profits from merchandise sales go directly to the artists, providing a significant opportunity for income generation.
Merch offers huge potential for artists, bolstering their income whilst fostering strong connections with fans. Read our article below on how to build strong artist-fan connections.
Whilst the store is currently available in the United States, European Union, and Canada, SoundCloud plans to expand its reach to additional territories in the future. The platform is also working to open up merchandise design opportunities for more artists.
The SoundCloud Store is a game-changer for the music industry. By combining the power of music the passion of fandom, it creates a new avenue for artists to connect with their audience and generate sustainable income.
Initial launch partners include high-profile artists such as Wiz Khalifa, Denzel Curry, wolfacejoeyy, Bktherula, and Armani White. Their merchandise is now available for purchase on the SoundCloud Store.
SoundCloud have been bolstering their platform for Next Pro artists this year in a big way. With a combination of First Fans and Buzzing playlists, SoundCloud have created a new route for artists on Next Pro to reach their first listeners and then continue their traction once things start rolling.
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