Direct-to-fan platform EVEN has struck a deal with Symphonic Distribution to bring “sell-before-streaming” storefronts to Symphonic creators.
EVEN is described as an “infrastructure platform powering direct-to-fan music sales before streaming release”.
Starting today (November 18), the EVEN integration can be enabled within a user’s Symphonic account, allowing them to set a pre-release direct-to-fan (D2F) window, select formats and pricing, and publish their storefront via EVEN.
According to the announcement, via the integration, Symphonic artists can offer pre-release exclusive drops and bundles, receive daily payouts, create “custom experiences”, and “own first-party fan data,” all “aligned with Symphonic’s existing distribution, administration, and artist services”.
The launch is already live with Symphonic artist Evil Ebenezer, who’s offering early access to his new single Young Pedro on EVEN ahead of DSPs.
Additionally, in an early rollout, Symphonic artist Ron Killings ran a D2F pre-release campaign for The White Album on EVEN that the companies say generated revenue roughly equivalent to around 350,000 streams, “driven by thousands of page views and a campaign-defined $2.32 ‘revenue per stream’.”
The partnership announced today with Symphonic significantly extends EVEN’s global reach.
The initial rollout spans Symphonic’s core territories in the Americas and Europe, including the US, Latin America, Brazil, Canada, the Caribbean, Europe, Africa, and Asia.
“Across the world, artists want two things: to get paid immediately and to own their audience data,” said Mag Rodriguez, CEO & Founder, EVEN.
“EVEN delivers both on day one. Partnering with Symphonic helps more music creators in more markets turn anticipation into real revenue and lasting fan relationships.”
“With EVEN, we’re allowing independent artists to make more money by tapping into superfan communities with exclusive merch and experiences, all while providing artists with the data they need to power a sustainable career.”
Jorge Brea, Symphonic
Jorge Brea, CEO, Symphonic, added: “With EVEN, we’re allowing independent artists to make more money by tapping into superfan communities with exclusive merch and experiences, all while providing artists with the data they need to power a sustainable career.
“It’s a perfect addition to our existing services and a testament to our focus on expanding what’s possible for independent artists around the globe.”
New York-headquartered EVEN, which launched in April last year, says it has onboarded over 500,000 artists through direct signups and distribution partnerships across over 3,000+ labels and distributors in more than 110+ countries, with fans paying an average of $20+ per release.
The platform’s integration supports over 30 global payment methods across 140 currencies and claims to be the “only superfan platform certified to report sales to Luminate for Billboard chart eligibility”.
The Symphonic partnership follows EVEN’s deal in September with digital distributor Too Lost, which gives the latter company’s 400,000 artists and labels access to D2C storefronts and daily payouts.
EVEN’s partnership with Too Lost arrived just two months after the D2C specialist teamed up with Secretly Distribution (SD), the independent distribution/services arm of Secretly Group.Music Business Worldwide
