Bandcamp Joins TikTok — Will Highlight Artists on the Platform

Bandcamp has officially joined TikTok with the goal of highlighting artists who use the platform to new audiences.

Bandcamp says the new TikTok channel is an extension of its Bandcamp Daily mission, which aims to “shine a light on artists all over the world who are using Bandcamp to connect with fans.” Nearly 10 years on after launching that initiative, it now includes a TikTok channel to highlight said artists.

So who will be creating content for the new channel? Bandcamp highlights some of the familiar faces you should expect to see in the coming months.

• Sarah Tang | Tang is a filmmaker and content creator based in Brooklyn, NY. She builds online communities for brands through her monotone delivery and staggeringly high daily-screen time. Her work has appeared in the New Orleans Film Festival, on World Channel, and TikTok.
• Olivia McEwan Hill | Olivia is a designer, illustrator, and content creator based in Bristol, UK. She’s worked for the global creative platform It’s Nice That for two years, producing video content for their platforms. Now she’s chatting all things music with Bandcamp.
• Carrie McClure | Carrie has a deep respect and love for resourceful DIY art in all mediums—she’s worked at music festivals, local bakeries, offices, ice cream trucks, venues, and studios. Lately she’s been focused on writing and media production with an interest in new experimental music.

Bandcamp says in addition to regular appearances from these content creators, you can also expect to see semi-regular appearances from members of Bandcamp’s editorial team and other folks from around the Bandcamp universe.

Songtradr officially acquired Bandcamp from Epic Games in September 2023, giving artists on the platform the option to have their work “licensed to all forms of media.” Songtradr emphasized adjacent opportunities for artists to increase their earning capacity while still maintaining control of their rights.