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A project management specialist, Dr. Lessi Patrick, has said artists must consider profit-making in their crafts notwithstanding that are answering the call of passion.
Patrick noted this at a workshop organised by the National Theater Management, held at AllianceFrancaise, Mike Adenuga Centre in Lagos, recently.
According to her, the bottom line of project management is to maximise profit.
She said, “Whatever success looks like for you, you must ensure that you are maximising profit. You’re not running at a loss for what you’re doing. That is what this process I am talking about is supposed to do for you.”
Speaking of passion, the guest speaker said it was one thing to love your craft and have a passion for your craft, but it was another thing to also understand that you need to maximise profit.
She added, “You have to eat, right? You’re not going to call an artist, a singer, or a musician here to come and sing for you if you’re not going to pay him.
“So as an artist, why are you trying to also diminish yourself? You should respect your craft enough to understand that, yes, there are certain projects where I understand that I am just trying to put my craft and my passion out there, but at the end of all of that, you should understand your wealth and ensure that you’re paid for it.”
She also harped on the need for artists to carve a niche for themselves in the industry.
Earlier, the Chief Executive Officer, National Theatre, Tola Akerele, said the training was part of a new National Theater in collaboration with production companies in terms of giving out the tools that the industry needs.
“Of course, we would have more stakeholder engagement to find out exactly what the industry needs.”
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