6 Artists Who Launched Their Own Makeup-Specific Lines
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The list of celebrity-owned beauty brands keeps expanding.
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From hair care to nail polish and everything in between, musicians have launced beauty lines informed by their own experiences in the beauty world, offering unique perspective on product and how it’s used.
For starters, you’ve got Ariana Grande who launched her dreamy makeup line R.E.M. Beauty in November of 2021 and Becky G who unveiled her Treslúce makeup brand in the summer of the same year. Selena Gomez’s line Rare Beauty was conceived as far back as 2019. The ladies aren’t the only music acts making noise in the beauty world. Machine Gun Kelly, Harry Styles, Tyler The Creator and Lil Yachty released nail polish lines and Pharrell debuted his Humanrace skincare line in 2020. As recent as June of this year, Shakira dropped a haircare line called Isima inspired by her Latin roots.
With so many options to choose from, we decided to narrow things down a bit to make it easier for you to shop the brands launched by your favorite music artists. See the list below, and for more beauty-related shopping recommendations, be sure to read our list of celebrity beauty brands.
6 Artists Who Launched Their Own Makeup-Centric Brands
Fenty Beauty Gloss Bomb in FU$$Y
$22.00
$22.00
$22.00
A lip gloss in a pink hue.
Rihanna’s Fenty Beauty & Fenty Skin
When it comes to beauty and lingerie, Rihanna’s reign just won’t let up. The billionaire beauty maven launched Fenty Beauty in 2017. Since then, the Fenty Beauty roster has ballooned to include an array of Fenty Skin products including toners, moisturizer, body butter, toning serum and eye cream. And of course, Fenty Beauty’s must-have gloss bombs, foundations, highlighters and makeup brushes are a hit among makeup lovers. You can shop Fenty Beauty’s beauty, skincare and hair products at Fenty Beauty’s website, Sephora and Ulta Beauty.
6 Artists Who Launched Their Own Makeup-Centric Brands
JLo Beauty Smooth + Seduce Body Cream
$60.00
A firming and hydrating body cream.
Jennifer Lopez’s JLo Beauty
Jennifer Lopez took her time creating JLo Beauty. The singer-actor spent over a decade working on the brand before its officially debuted last year. Prior to the launch, Lopez went through over 100 rounds of product development to carefully craft her line of sumptuous serums, cleansers, hydrating cleansers designed to “work as hard as you do.” JLo Beauty retails from around $60 to $200. You can purchase JLo Beauty items at Revolve.
6 Artists Who Launched Their Own Makeup-Centric Brands
Rare Beauty Soft Pinch Liquid Blush in Virtue
$25.00
Liquid blush in a beige peach hue.
Selena Gomez’s Rare Beauty
Selena Gomez’s Rare Beauty line is designed to make you feel good – without covering up those unique features that make you stand out. The vegan and cruelty-free beauty line carries everything from lip paints and bronzer to makeup brushes and hair clips. You’ll also find primer, eyeliner, mascara and foundation in the Rare Beauty collection. And the best part? Everything retails for less than $30. You can shop Rare Beauty at Sephora.
6 Artists Who Launched Their Own Makeup-Centric Brands
About Face Matte Fluid Eye Paint in Vertigo Flowers
$16.00
A liquid eye paint in a neon green hue.
Halsey’s About Face
Makeup without rules. Halsey’s About Face line is about empowering self-expression. The line contains high-performance, vegan and cruelty-free products for your face, lips and eyes. Best-sellers from the line include the About Face Shadowsticks (available in pearly or matte), and Matt Fluid Eye Paint (pictured above) which is available in more than a dozen vibrant colors. You can shop About Face at Ulta Beauty and the brand’s official website.
6 Artists Who Launched Their Own Makeup-Centric Brands
Lady Gaga Haus Labs Triclone Skin Tech Foundation in 300 Medium Neutral
$49.00
A medium-coverage foundation.
Lady Gaga’s Haus Labs
Welcome to Lady Gaga’s Haus! Mother Monster has always had a flare for theatrics, so a makeup line feels like a natural fit for the pop star. The native New Yorker credits “experimenting with makeup” with helping harness the inner confidence that inspired her to create Lady Gaga. As for Haus Labs, the line was founded in 2019 as Haus Laboratories. It initially launched exclusively on Amazon. In June 2022, the brand recieved a rebrand, re-launching with a new focus on “clean artistry” in collaboration with Sephora. The beauty line now includes everything from their viral Triclone Skin Tech Foundation to their ultra-pigmented Color Fuse blushes. You can shop the Gaga-backed brand on Sephora.
6 Artists Who Launched Their Own Makeup-Centric Brands
Soulcare Nourishing Cleansing Balm + Makeup Remover
$30.00
A cleansing balm with shea butter and bamboo charcoal.
Alicia Keys’ Soulcare
“Because beauty is more than skin deep.” Alicia Keys made headlines when she decided to go completely makeup free. The experience helped inspire Key’s skincare line, Soulcare. Curated for the mind, body and soul, the brand’s product lineup includes the newly released Nourishing Cleansing Balm with shea butter and and bamboo charcoal ($30), the Be Luminous Powder Exfoliator and Comforting Lip Balm ($12).
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