Giuseppe Barboni: investing in the art of the future with Anonymous and Zeus

Giuseppe Barboni, an entrepreneur in the world of luxury, invests and takes Anonymous and Zeus (‘the Bilionaire influencer’) into his management of one of his companies, the Holding Luxury Private Group. Zeus is the Parisian lawyer who has become one of the world’s top ten influencers, a sort of planetary Gianluca Vacchi. Anonymous, the artist who works with artificial intelligence and has conquered Monte Carlo, exhibiting in one of the world’s most prestigious galleries, Teos at the Metropole, Cannes (JP Art Gallery), St Tropez (Do You Tropez Art Gallery), Milan, Capri, Dubai.

The new language of Anonymous fuses artificial intelligence, photography, resin and symbolism with frames also bathed in gold and signed by the historic Arte senza tempo of Brescia. The works of Anonymous are not just images, but three-dimensional visual structures built through a process that starts with original photographs and develops through the intervention of artificial intelligence algorithms. The result takes concrete form through epoxy resin, acrylic pigments, glass, industrial inks and even bullet casings, employed as narrative and symbolic elements. The distinctive element of his research is the “duple fasse” construction, which has two faces – front and back – making each work explorable in space and expanding the traditional concept of the painting. The work is not only to be observed: it is to be walked through, to be inhabited with the gaze and with the body. In the programme: Rome and Dubai, where dedicated exhibitions are planned.

The interest does not only involve the curatorial public, but also names from the jet set: early collectors include Robert De Niro, Andy Garcia, Sharon Stone and Zeus himself, who have been friends of Barboni for years. Giuseppe Barboni’s entry as an investor represents a strategic case of investment in the art of the future..