TikTok launches ‘bulletin board’ broadcast channel feature for artists and creators

TikTok has launched a new feature that makes it easier for creators with large followings on the platform to communicate and share content with their followers.

The new ‘bulletin board’ feature rolled out globally on Thursday (November 13), available to all creators aged 18 and over who have at least 50,000 followers.

Bulletin board is a “one-to-many” broadcast channel within the app, which TikTok says will make it “quick and easy for creators to post news and updates, share exclusive content with their followers, and build thriving communities.”

The feature had been in beta testing for some time and was used to share news and updates by artists like the Jonas Brothers, publishers like People Magazine and sports teams like Paris Saint-Germain, TikTok said.

Artists can use the feature to share newly-released tracks or albums, and can invite fans to ‘pre-save’ upcoming releases. Fans can then save the track or album to the music streaming service of their choice through TikTok’s Add to Music App feature.

Creators can launch a bulletin board by going to their TikTok inbox and selecting ‘create a bulletin board.’ They can choose a unique name for the board, and can switch its public visibility on or off using a ‘show on profile’ button.

Followers can join a bulletin board by going to the creator’s profile and clicking the bulletin board’s name under the creator bio. Once they’ve done that, they will receive notifications in their inbox whenever the creator posts something new to the board.

TikTok calls it a “streamlined way for creators to communicate at scale.”

“We’re excited to see how this tool empowers creators to engage, create, and grow their communities even further,” TikTok said in a statement.

“We’re excited to see how this tool empowers creators to engage, create, and grow their communities even further.”

TikTok

Bulletin board marks the latest in a series of features that TikTok has rolled out in an effort to increase its utility for artists and other creators.

It follows the launch, earlier this year, of TikTok for Artists, which offers artists analytics tools to see how their music is performing on the platform, and what sort of content fans are engaging with. It also gives artists access to features for promoting their music. The feature began rolling out in select markets in April.

That was followed several months later with the rollout of Songwriter Features, a set of new tools that helps songwriters highlight their work on the app. By registering for a songwriter account, they can identify themselves as a songwriter on their profile, which features a songwriter tab that identifies a selection of the music they have written or co-written.

The abovementioned Add to Music App feature is another element meant to enhance TikTok’s role in the music ecosystem. It initially rolled out in November 2023 in the US and UK, expanding to numerous markets since, and is now integrated with Spotify, Apple Music, Amazon Music, Deezer, SoundCloud, Melon and Anghami.

TikTok says the feature has fueled “billions” of streams so far.Music Business Worldwide