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As artificial intelligence moves further into the music space, how concerned should the country community, which has built its reputation on authenticity and a trusted connection between artists and fans, be?
One-third of the top 10 on Billboard’s Country Digital Song Sales chart dated Nov. 15 is composed of AI-assisted artists, including “Walk My Walk,” attributed to Breaking Rust, which spends its second week at No. 1; Cain Walker’s “Don’t Tread on Me” which stands at No. 3; and Walker’s “Ain’t My Problem,” which debuted at No. 9. (Walker’s “Freedom” also debuted on the 15-position chart at No. 11).
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“Walk My Walk,” which is spending its second week at No. 1, has a gospel, stomping feel, while Walker’s tunes are more dark country rock. All three share similar “stand my ground, don’t mess with me”-type lyrics with boisterous vocals.
The songs are selling relatively small numbers: Breaking Rust’s “Walk My Walk” sold more than 2,000 copies in the U.S. for the tracking week ending Nov. 6, according to Luminate, while Walker’s “Don’t Tread on Me” sold more than 1,000 copies, and his “Ain’t My Problem” sold slightly under 1,000. By comparison, the top-selling song on Billboard‘s all-genre Digital Song Sales chart for the week ending Nov. 6, Taylor Swift’s “The Fate of Ophelia,” sold 29,000 copies.
“It’s a notable wake-up call but not yet an existential threat — more like a symptom of broader disruptions in how music is created, distributed and consumed,” says FEMco founder Leslie Fram. “In country, where authenticity and storytelling are core, this could erode trust if fans feel manipulated, but it’s mostly confined to sales charts so far, not airplay or streaming staples.”
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Yet. But AI has already spread to another genre’s airplay chart: Xania Monet, who signed to Hallwood Media after bidding offers reached $3 million, became the first known AI artist to earn enough radio airplay to rank on a Billboard radio chart when she debuted at No. 30 on the Adult R&B Airplay chart dated Nov. 11. Several other AI or AI-assisted acts have also debuted on Billboard charts in recent weeks, including Childpets Galore on Christian Digital Song Sales, Unbound Music and Emily Blue on Rock Digital Song Sales, and contemporary Christian artist Juno Skye on the Emerging Artists chart.
Terrestrial country radio stations have not yet added Breaking Rust or Cain Walker to their rotations, and country radio consultant Joel Raab says that’s wise. “Listeners react negatively to the idea of AI voices on their stations,” Raab says, citing research done on the question of AI use in general. “Listeners don’t like the idea of AI voices, so by association, I don’t think they’d like the music.”
Furthermore, other than playing the songs for curiosity value, “leaning on that type of programming consistently seems very shortsighted considering radio makes money off of touring advertising and other artist-driven revenue,” says F2 Entertainment Group president/CEO Fletcher Foster, who manages MORIAH and other artists.
Fram agrees. “[Country] stations prioritize ‘real’ voices tied to tours and endorsements, so Breaking Rust might need active promo (e.g., fake ‘artist’ interviews or tie-ins) to cross over,” she says. ”It’s going to be a real conversation for gatekeepers. If [the song] hooks listeners, they may want to play it — radio’s job is curation, not purity tests.”
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For real artists and their managers, though, the AI disruption could potentially make a difficult job even harder. “The artist development process has never been easy. Over the past few years, especially since COVID and the massive switch to DSPs, it has never been more challenging,” Fletcher says. “It’s incredibly detrimental to have AI-generated songs taking up precious spots on the chart because not only do they clog up the chart, but they take positions away from a well-rounded artist that can have a career generating revenue and publishing, touring, brand partnerships, etc.”
Some labels are embracing AI. Last month, Universal Music Group (UMG) announced a deal with Udio that settled UMG’s involvement in a lawsuit it had filed last year against the AI music startup, along with Sony and Warner — and paved the way for a version of Udio that would create a new commercial consumption and streaming experience that would pay participating UMG artists for lending their work to Udio’s AI model.
Country artist Martina McBride is among the artists who have been vocal about protecting artists and their voices. Earlier this year, she testified in support of the NO FAKES Act, bipartisan legislation that gives individuals the right to protect their voices and likenesses from being replicated by AI without their consent, both in music and in a broader context. “AI technology is amazing and can be used for so many wonderful purposes. But like all great technologies, it can also be abused,” she wrote in a guest column for Billboard published in May.
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Raab and Fram are betting on the human race over deep fakes, even though there may be challenging times looming. “Looking ahead, the realness of human music with heart and human soul will win every time,” Raab predicts.
“Casual streamers might shrug — ‘If it sounds good, who cares?’, but dedicated fans — especially in genres like country — crave the human ‘mistakes’ that add soul, per a study on what makes tracks memorable,” Fram says. “Bottom line: Fans will stream AI songs short-term, but loyalty? That’s earned through real stories, not algorithms…Over time, ‘fake’ acts risk fizzling like one-hit wonders; true superfans bet on humans who evolve with them. AI might open doors, but only flesh-and-blood keeps ’em coming back for encores.”
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