Vevo unveils its 2026 DSCVR Artists to Watch list, begins roll-out of accompanying promotional campaigns
November 12, 2025
3 Mins Read
The starting gun has been fired, and the end-of-year/looking-ahead-to-next-year tipping season has begun with, as always, Vevo’s DSCVR Artists to Watch list first out of the traps.
Now in its 12th year, Vevo’s DSCVR ATW program is a hand-picked, highly curated selection of global artists who Vevo believe have what it takes to break through to the mainstream in 2026.
The firm also actively supports its Artists To Watch, with each of them benefiting from high-quality live performance videos shot specifically for the campaign and promoted via the Vevo network. They also receive playlist placements and editorial features.
Without further ado, this year’s DSCVR Artists to Watch are:
Aside from the main list, Vevo has also announced its DSCVR Artist of the Year as Gigi Perez, the US singer-songwriter whose debut album, At the Beach, in Every Life was released in April via Island Records.
JP Evangelista, Vevo’s SVP, Content, Programming & Marketing, said: “Vevo’s DSCVR program and annual Artists to Watch list is a critical part of our ongoing commitment and support to tomorrow’s icons. Vevo offers emerging artists the critical opportunity to build, monetize, and promote their visual catalog, no matter their genre.
“THE 2026 DSCVR Artists to Watch come from various corners of the world, representing many scenes and cultures.”
JP Evangelista, Vevo
“From Ireland to Puerto Rico, the 2026 DSCVR Artists to Watch come from various corners of the world, representing many scenes and cultures. Using a combination of art and science, data and gut, we can proudly advocate for this group of artists and their future success. Our biggest congratulations to the Class of 2026!
“Gigi Perez is the definition of what it means to be an artist on the rise. With a sound that is bold yet vulnerable, storytelling that’s deeply authentic, and a stage presence that is simply unmatched, she perfectly embodies the next generation of artists that Vevo always loves to champion.
“She’s a true artist in every sense of the word, and represents the very best of this new generation of global talent: fearless, driven, and completely themselves. The entire team is already so proud of the strides she’s taken in this industry, and we are so thrilled to support her at such a pivotal moment in what promises to be a long and storied career.”
The program launches today with an exclusive performance of Fable from DSCVR Artist of the Year Gigi Perez, as well as performances of Die On This Hill and Sooner or Later from Sienna Spiro.
Over the next few weeks, MBW will partner with Vevo to showcase each of this year’s Artists To Watch.Music Business Worldwide
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