Artists

MTV Channels Will Play Videos 24/7 Ahead of Show

August 29, 2025 2 Mins Read


Starting Monday (Sept. 1), several MTV channels will kick off a week of airing current and classic music videos 24/7.

The move is designed to celebrate MTV’s legacy and to promote the 2025 MTV Video Music Awards, which are set to go live Sunday, Sept. 7.

The videos will air across MTV2, MTV Live, MTV Classic and the Pluto channel “MTV Biggest Pop” — but, unfortunately, not the flagship channel itself.

The lineup will feature 700-plus music videos, many airing for the first time in more than a decade, curated into these 12 themed categories:

  • Best of the 1980s
  • Best of the 1990s
  • Videos That Go Bump in the Night (scary videos)
  • Videos That Make Us Howl (videos starring animals)
  • Best Celebrity Cameos
  • Most VMA Victories (Taylor Swift, Beyoncé, Madonna and more)
  • Most Headline-Worthy Videos (most talked-about/viral videos)
  • Most Scandalous Videos (sexiest videos)
  • Bank-Breaking Videos (most expensive videos)
  • Craziest Videos of All Time
  • The Birth of MTV (videos aired on the day MTV launched: Aug. 1, 1981)
  • TRL #1s

The videos were selected with an eye to representing all genres and as many artists as possible. But MTV revealed to Billboard the nine artists with the most videos among the 700 set for play in this weeklong video feast. Counting up, they are (with ties listed in alphabetical order):

  • Mariah Carey, 9
  • *NSYNC, 9
  • Justin Timberlake, 9
  • Backstreet Boys, 11
  • Michael Jackson, 12
  • Eminem, 15
  • Madonna, 17
  • Beyoncé, 18
  • Britney Spears, 21

All nine of these acts are MTV royalty. All but Eminem and the two groups on the list (*NSYNC and Backstreet Boys) have received (or will soon receive) the Video Vanguard Award; Mariah Carey is slated to receive it this year. Combining the nine Justin Timberlake videos on the list and the nine videos with his old group *NSYNC, JT pulls ahead of Eminem as the male artist with the most videos on the list.

The MTV channels also plan to air “interstitials” that celebrate music video fandom from iconic MTV personalities and such top stars as Alex Warren, Benson Boone, Carmen Electra, Chappell Roan, Connor Wood, Dasha, Davis Durleson, Doja Cat, Johnny Knoxville, Jon Bon Jovi, Mya, Olivia Rodrigo, Paris Hilton, Pauly D, Steve-O, Teddy Swims and Wyclef Jean.

The 2025 MTV VMAs are set to go live live coast-to-coast on Sunday, Sept. 7, at 8 p.m. ET/5 p.m. PT airing on CBS, simulcast on MTV and streaming on Paramount+ in the U.S.



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