[ad_1]
Animu Oboirien, a sculptor, has called on the Federal Government to recognise and invest in the immense potential of the country’s creative economy, especially visual arts.
Oboirien, in an interview with the News Agency of Nigeria (NAN) in Lagos, last weekend, said that well-informed policies and investments were needed to elevate the industry.
He said that the creative sector could generate daily income, adding that the art scene in Nigeria had improved significantly, with more people appreciating and investing in art.
Oboirien highlighted the global appreciation of visual art, particularly in countries like the United States, where substantial investments have been made in paintings and sculptures.
He said that Nigeria was yet to recognise the relevance of these art forms, in spite of their proven ability to generate significant wealth.
The sculptor, therefore, called on policymakers to develop a deeper understanding of the creative economy and implement strategies that would favour its growth.
“The government still does not see this industry as a thriving industry so they divert attention to areas where they think the money is. But they don’t know that creative industry, that’s where the money is.
“It will take people who are knowledgeable in this area of life to be on board in government to make decisions that will affect this area of our profession,” he said.
Oboirien said that with proper investments in infrastructure, such as world-class museums and galleries, the country could become a global hub for visual art.
“If you have the facility and the product, all you just need to do is put these things in place and let the world know about it. Fix the price of the products and people who are interested will patronise,” he said.
In addition, he emphasised the need for strategic marketing in the art industry.
According to him, there has been more focus on intangible forms of art, such as dance and music.
He called for a shift to visual art—paintings and sculptures, which according to him, holds greater potential for economic impact due to its tangibility and lasting value.
“It is not just about talent; it’s about understanding how to present and sell your skills. That’s the key to unlocking the potential of Nigeria’s creative economy,” he said.
On the challenges in the art industry, Oboirien listed the high cost of materials and power as some of the challenges artists face.
He urged artists to learn to adapt to the challenges, be consistent and not compromise on their identity.
“As an artist, you don’t have to jump from one aspect of art to another because what makes people relevant most times is that particular thing they are known for.
“Maintaining consistency, patience, focus, and skilful execution in one’s craft is vital for success in building recognition and reputation as an artist,” he said.
[ad_2]
Source link
