Spotify’s ‘Feat. Nature’ Artist Page Raises $225,000 For Conservation

Only six months since launch, the “Feat. Nature” artist page on Spotify has generated major funding for conservation organizations.

On Thursday (Oct. 24) at the COP16 Biodiversity Conference in Cali, Colombia, organizers of the Sounds Right project — which launched the page on Earth Day in April — announced that $225,000 generated by the project will be donated to agencies working to protect areas of Colombia’s Tropical Andes, a region that boasts one of the world’s highest rates of biodiversity and native species.

Of that sum, $100,000 will go to Reserva Natural La Planada, which oversees 3,200 hectares of lands protected and governed by indigenous communities. Elsewhere, the Fundación Projecto Titi, which protects Colombian cotton-top tamarin monkeys in a 900-hectare reserve, will receive $80,000 over two years. FundaExpresion will receive $35,000 over two years, with the money going to community-led initiatives securing 450 hectares in the Andean forest, along with other local endeavors. And Jacana Jacana, an initiative focused on music, education and ecological awareness among children, will receive $10,000 over one year. 

The recipients were selected by the Sounds Right Expert Advisory Panel, which is made up of conservationists and Indigenous rights activists. A representative for the project tells Billboard that the panel assessed projects based on their proven models of ecological and community impact, with a “strong intent to honor the communities whose ways of life nurture vital biodiversity strongholds, yet are often underfunded or overlooked.”

Sounds Right organizers also announced the addition of seven new tracks to the “Feat. NATURE” artist page, with contributions coming from artists including Lykke Li, Ela Minus, AySay, Sam Lee, Alexis Taylor and Louis VI. The songs join a playlist that includes music by David Bowie with Brian Eno, Ellie Goulding, U.K. electronic outfit London Grammar, neo-soul and folk artist UMI with V of BTS, Indian artist Anuv Jain, Norwegian singer Aurora, and more, bringing the total number of songs on the playlist to 24.

As announced in April, songs on Spotify’s “Feat. Nature” artist page incorporate sounds of the earth, melding ocean waves, wind, bird calls and other nature sounds into original tracks and remixes. Since April, the playlist has generated more than 65 million streams from 7.5 million listeners in more than 180 countries, a representative for the project says.

“Feat. Nature” shares royalties with participating artists, with streaming income consistent with other artist payouts for music and ambient nature sounds on digital streaming platforms.

“We strive to leverage our platform for good and inspire, engage and educate listeners and the wider community to take climate action,” Spotify’s sustainability lead Hanna Grahn said in a statement. “Sounds Right is a fantastic initiative, leveraging the power of creativity and music to support nature. We are proud to be part of such impactful organizations and creators, and that nature finally is getting the praise she deserves.”

The rep for Sounds Right says that since launching, the “Feat. Nature” project has raised approximately $300,000 through royalties and institutional and individual donations, which are separate from the philanthropic funding that’s been raised to cover program costs. The organization will publish an annual impact report to show how income generated by the project through royalties and donations is being used.

Sounds Right was developed by the Museum for the United Nations — UN Live, a Copenhagen-based organization that uses culture to create local action and global change in collaboration with a variety of climate-focused partners.