Strokes of Genius: The Whyte Avenue Art Walk

Every summer, the Whyte Avenue Art Walk transforms Edmonton’s streets into a vibrant, open-air gallery. This beloved event for all ages, offers an eclectic mix of art and activities for everyone, from art aficionados to curious kids and leisurely strollers. It’s back for another instalment from July 12 to 14.

Jill Roszell, the producer of the Whyte Avenue Art Walk, has been involved with the event since 2021. Her passion for the event is evident as she discusses its history and evolution.

The Whyte Avenue Art Walk began in 1995, with the intent to animate Whyte Avenue. “It started with 35 artists who brought their work out on tables along Whyte Avenue and interacted with people. This year, we have 445 artists, taking over the whole neighbourhood,” Roszell explains. The event has grown significantly, now spreading across 83rd Avenue, South Park, and McIntyre Park, with artists showcasing their work and creating art in real-time.

The event primarily features the fine arts, including painting and some sculptures. “We also have a section called ‘On the Spot Pop Up,’ which showcases more jewellery and similar items, but it’s predominantly a fine arts festival,” says Roszell.

Many artists have grown their careers through the Art Walk. “Artists like Ian Sheldon and Alan Milne have become major players in Edmonton’s arts community thanks to events like this,” Roszell says. The Art Walk serves as a valuable platform for emerging artists to gain exposure, interact with the public, and build their confidence.

This year, the Art Walk is colouring outside the lines with exciting new features. Station Park — the new development at Gateway and Whyte Avenue — will host 13 artists and feature new business openings. “It’ll be a great chance to see this new space,” Jill says.

Kids are not left out of the fun either — they can dive into interactive art activities and crafts, making their own masterpieces. The Edmonton Public Library will also offer kids’ activities at McIntyre Park, while local singer-songwriters will perform in the gazebo, adding to the lively atmosphere. For adults, there’s plenty of art to appreciate and purchase, and for seniors, there’s the joy of a relaxed, artsy stroll.

Roszell’s  advice for newcomers is simple: “Take it slow. There are many artists, and the event covers six city blocks. Enjoy it in chunks, have lunch, and take in more. Just enjoy being on Whyte Avenue for the weekend.”