‘You have to love our Sam!’ – Residents react as mysterious artwork of former West Brom boss appears overnight in Dudley

Residents and shoppers of Dudley flocked to the town centre to catch a glimpse of the now-viral Sam Allardyce mural that seemingly popped up overnight on Wednesday. 

The 10ft sticker shows the football legend eating a large bag of orange chips and has gone viral, and has since appeared in headlines all over the UK. 

The new landmark even prompted a response from Allardyce himself, who thanked whoever bought the mural for his hometown. 

Allardyce, who was born and raised in Dudley, told ITV News: “Just seen the mural that has been sent of me in Dudley, my home town.