Stationhead Announces Shopping Feature Allowing Artist Merch Sales

Global fandom platform Stationhead, which allows fans to host listening parties for their favorite artists — with the artists themselves occasionally joining in — is bringing e-commerce to the platform with a new feature.

Dubbed Stationhead Shop, the new e-commerce experience will allow artists to offer merch directly on Stationhead by hosting their own “Shops,” made possible by an integration with Shopify. The feature will offer artists valuable data insights and fan engagement features including voice drops, live streams and push notifications.

Fans will be incentivized to buy on Stationhead Shop to earn “supporter badges” and even receive live shoutouts from their favorite artists. They can additionally showcase their purchases with built-in, shareable assets and build out a digital collection of the merch they’ve bought on Stationhead.

“We’ve created a shopping experience that combines the excitement of the merch booth with the scale and social currency of a gaming platform,” said Ryan Star, Stationhead co-founder/CEO, in a statement. “It also offers artists an authentic way to monetize and build direct relationships with their most passionate and loyal fans.”

Added Murray Levison, Stationhead co-founder/COO, “Just like social commerce changed the retail industry, Stationhead Shop will be the next evolution in online music commerce. It is the first online space where artists can sell highly sought-after physical and digital goods directly to their biggest fans in an engaging environment. This will unlock entirely new revenue streams for the music industry.”

According to the company, Stationhead boasts a user base of 20 million, with 50% of users between the ages of 18 and 25.