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Arrival Artists and ATC Live merge to create global booking agency ROAM

September 3, 2025 3 Mins Read


North American booking agency Arrival Artists and UK-based ATC Live have combined operations to form ROAM, an independent agency that represents more than 800 artists and has over 80 employees across London, New York, Los Angeles, Chicago, Paris, and Glasgow.

The two companies said the merger establishes ROAM as the “fifth largest” independent booking agency globally. Financial terms of the combination were not disclosed.

The combined roster includes acts like The Lumineers, Japanese Breakfast, Sufjan Stevens, Mac DeMarco, Amyl & The Sniffers, Andrew Bird, BADBADNOTGOOD, Big Thief, Black Pumas, Car Seat Headrest, Cory Wong, Faye Webster, Fontaines D.C., Good Neighbours, Goose, Glen Hansard, Jungle, Khruangbin, Metronomy, Mk.gee, Mt. Joy, Nick Cave & The Bad Seeds, PJ Harvey, Royel Otis, and more.

ROAM’s clients collectively perform over 10,000 shows annually at venues including Madison Square Garden, O2 Arena, Hollywood Bowl, Royal Albert Hall and Radio City Music Hall. They also appear in festivals including Glastonbury, Bonnaroo, Primavera, Coachella, and Roskilde.

ROAM’s roster has collectively accumulated 84 Grammy nominations with 23 wins, along with six Oscar nominations and 3 wins, 16 BRIT nominations with 3 wins, 18 Mercury Prize nods with 4 wins, and 15 Tony nominations with nine wins.

“ROAM blends a personal, hands-on approach with the strength of deep, far-reaching industry relationships, unlocking opportunities in every corner of the touring world.”

Erik Selz, ROAM

The merger arrives five years after Arrival Artists and ATC Live started working together. Arrival Artists was founded in October 2020 by five former Paradigm Talent Agency booking agents – Ali Hedrick, Erik Selz, John Bongiorno, Karl Morse and Ethan Berlin – along with former longtime Billions Corporation COO Matt Yasecko.

Erik Selz, Partner/Agent at ROAM, said: “Our work with ATC Live has been rooted in a commitment to developing careers with care. Over time, that partnership evolved into a vision for something far greater. ROAM blends a personal, hands-on approach with the strength of deep, far-reaching industry relationships, unlocking opportunities in every corner of the touring world.”

Alex Bruford, Partner/Agent at ROAM, added: “We’ve proven our ability to take artists from clubs to festival headlines and arena touring, and to add value to established artists of all levels through diligent and strategic work.”

“The creation of ROAM significantly enhances the choices artists have for worldwide representation.”

“We’ve proven our ability to take artists from clubs to festival headlines and arena touring, and to add value to established artists of all levels through diligent and strategic work.”

Alex Bruford, ROAM

ROAM’s leadership structure includes Arrival co-founders Ali Hedrick, Erik Selz, John Bongiorno, Karl Morse, Ethan Berlin, and Matt Yasecko, alongside ATC Live founder Alex Bruford, and partners Clemence Renaut, Colin Keenan, Ed Thompson, Olivia-jane Ransley, Sarah Joy, Skully Sullivan Kaplan, and Will Church.

Olivia-jane Ransley, Partner/Director of Operations, said: “We’ve built companies and cultures we’re proud of, and ROAM takes that to the next level. We’ve created an environment where agents can confidently prioritize long-term career success for their artists, supported by the infrastructure and expert departments to break into new markets, expand audiences, and sharpen ticketing strategies.”

“Artists don’t stand still, and neither do we. ROAM is about adapting, exploring new opportunities, and creating lasting cultural impact – on our own terms and alongside the artists who inspire us.”

Matt Yasecko, ROAM

Matt Yasecko, Partner/COO at ROAM, added:  “Artists don’t stand still, and neither do we. ROAM is about adapting, exploring new opportunities, and creating lasting cultural impact – on our own terms and alongside the artists who inspire us.”

Music Business Worldwide



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